Here at Serendepia Lab, in partnership with the Calatayud Regional Authority, we are launching a specialised training programme in digital marketing, artificial intelligence and creative tools, aimed at businesses, professionals and entrepreneurs in the region’s tourism sector.

Through this initiative, we aim to help tourism businesses in the region improve their online presence, enhance their communication, optimise their social media profiles and make the most of the real opportunities that technology already offers — without the need for prior knowledge.

The programme forms part of the PSTD (Destination Tourism Sustainability Plan), the strategy through which the Calatayud Regional Community is driving competitiveness, digitalisation and the promotion of the local tourism sector. We combine online training with face-to-face sessions so that what is learnt translates into practical tools that every business can apply from day one.

What we’ll be covering

Throughout the course, participants will learn how to create professional visual content using Canva, how to use AI tools to generate ideas, text, images and promotional campaigns, and how to edit videos tailored to the formats that are currently driving social media – Reels, TikTok and YouTube Shorts.

We also cover the digital visibility of tourism businesses, social media management and the design of online communication strategies tailored to the specific circumstances of each company or project.

The online training is still ongoing for all students who enrolled in June.