Agadir, Morocco – January 23, 2026

January 19 marked a fundamental milestone for Serendepia and the international consortium of the HUGS PRO project. The coastal city of Agadir, Morocco, served as the setting for the first in-person Kick-off Meeting, officially launching this incredible project that promises to transform collaboration standards within the sector.

During five intense working days, concluding on January 23, Serendepia’s representatives joined international partners for a meeting that established the foundations of a shared vision.

Building Synergies and Commitment

The face-to-face meeting in Agadir did more than just put names to faces; it strengthened the team spirit essential for a project of this magnitude. Partners had the opportunity to present their technical capabilities and, most importantly, align their values to guarantee the long-term success of HUGS PRO.

Clear Objectives and a Defined Roadmap

A key highlight of this gathering was the strategic definition of short, medium, and long-term goals. Following several debate sessions and technical workshops, the consortium has established:

• Clear Objectives: Prioritizing applied innovation and knowledge transfer between the participating countries.

• A Joint Roadmap: A detailed timeline has been designed to guide cooperative efforts over the coming months, ensuring fluid and efficient coordination among all parties.

• Work Methodology: Communication and management tools were validated to ensure a constant workflow despite the geographical distance between partners.

Looking Ahead

At Serendepia, we return from Morocco with the satisfaction of having started on a solid path. The HUGS PRO project is not just a technical initiative; it is a commitment to excellence and international cooperation.

This launch in Agadir is only the beginning of a journey that will bring tangible results and significant improvements to our field of action. We look forward to sharing our upcoming progress with all of you!

For more information about our participation in the project, you can visit our dedicated section: HUGS PRO Project at Serendepia