DGTheatre (“Digital skills for the promotion and valorisation of European historic theatres”) is a Small-scale Partnership in Vocational Education and Training (VET), funded by the Erasmus+ program. The project arises from the need to modernize and revitalize Europe’s historic theatres, transforming them into dynamic cultural hubs capable of connecting with new generations through technology.

The Challenge

Historic theatres are pillars of European cultural heritage, but in recent decades, they have faced a progressive decline in popularity, often becoming restricted to a very niche audience. The gap is particularly noticeable with younger audiences, whose communication patterns are deeply rooted in digital experiences.

Main Objectives

• Specialized Training: Creating tailored training opportunities for theatre staff in areas such as digitalization, web communication, and audience engagement.

• Sector Modernization: Developing and testing a training itinerary that enables theatre human resources professionals to generate a digitally-based cultural offer.

• Networking Tools: Producing a tangible digital tool to facilitate mutual promotion and networking among historic theatres across the European Union.

• Inclusion and Accessibility: Using technology to overcome access barriers and diversify the cultural offer, making theatre attractive to all demographic profiles.

The Role of Serendepia Lab

As an expert partner in digital transformation and Artificial Intelligence, Serendepia Lab provides the technical expertise to bridge the digital gap in the cultural sector. Our key roles include:

• Strategic Consulting: Guiding cultural institutions in the strategic use of AI and advanced tools for business transformation.

• Solution Development: Collaborating on the creation and validation of the project’s digital platform, ensuring that technological solutions are innovative and sustainable.

• Local and Global Connection: Leveraging our experience and network within the cultural sector and local institutions to maximize the project’s social impact.

Expected Impact

Through transnational cooperation, DGTheatre will not only improve the technical skills of theatre staff but also ensure that the legacy of these historic buildings remains accessible, relevant, and alive in the digital age.

Project Consortium:

• PERSPECTIV – Association of Historic Theatres in Europe (Germany) – Coordinator

• Serendepia Lab (Spain)

• ARGO SRL (Italy)